Free Webinar Social Marketing Statement of Ethics: From Principles to Action May 26, 2021 Ethics is a vital subject for anyone working in social marketing as we work with people and seek to change their behaviours. The International Social Marketing Association (iSMA) has adopted a Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement has been endorsed by regional associations: ESMA, AASM, SMANA and LAMSO. Krzysztof Kubacki and Jeff French are hosting a free webinar [...]