World gurus of social marketing and social business visited Ukraine for the first time Correspondence from Lisovska Oktyabryna, founder & CEO of O2 - Social Business Group, Ukraine What is social marketing? Can it become “marketing of the future”? Can social business develop sustainably in Ukraine and have governmental support? What effects should citizens receive from social programs? – these questions were discussed by experts of the Conference “Social Partnership – the way to Europe” which was held within the framework of two-day International  Forum “Best Social projects of Ukraine” – 2014. The key goals of the event were: creating a platform [...]