@ Otso Alasko I came away from the Conference in Espoo with a head buzzing with new ideas and a deep sense that Social Marketing is making a tremendous contribution to developing a more respectful approach to delivering more responsive social policy across Europe. I was impressed at the range of applications of Social Marketing and the high quality of the work that people are taking forward. I was also stimulated by the keynote presentations at the event, as always lots of food for thought and a few of my assumptions challenged which is good. My one big takeaway [...]