Webinar: Social Marketing is 50 years old, October 29th, 2021

2021-10-21T17:52:08+01:00

Free Webinar Social Marketing turns 50! October 29th, 2021 Join The Whittaker Institute for Innovation and Societal Change in Galway, Ireland to hear about the latest developments in Social Marketing. This webinar is one of a series celebrating the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper. Using behavioural and systems science, research evidence, practical insights, case studies and examples, this series of social marketing seminars with global experts explores the complex links between our environment, our health and wellbeing and our future. The webinar will cover two presentations: Teaching social marketing at a [...]

Webinar: Social Marketing is 50 years old, October 29th, 20212021-10-21T17:52:08+01:00

Webinar: Motivational Research, June 28/29, 2021

2021-07-06T16:44:48+01:00

Free Webinar Motivational Research for Effective Behaviour Change Strategy June 28/29, 2021 You are invited to join this webinar, presented by Joan Young, Director of Research and Evaluation at The Behaviour Change Collaborative. Joan is widely recognised as one of Australia's leading social marketing researchers. In this hour long webinar, Joan will use a series of practical examples of successful behaviour change strategies to demonstrate the critical role that academic theory and motivational qualitative and quantitative research can play in creating effective behaviour change strategies. On the 28th June, two webinars will run with timings [...]

Webinar: Motivational Research, June 28/29, 20212021-07-06T16:44:48+01:00

Webinar: Social Marketing in China, June 10, 2021

2021-06-07T13:55:57+01:00

Free Webinar Social Marketing in China: Challenges and Opportunities June 10, 2021 You are invited to join this webinar, presented by Dr. Bo Pang of Griffith University, Australia. In this 30-min long webinar, Dr. Pang will introduce the history of social marketing in China, critically demonstrate the development and trends of social marketing in China, and outline how social marketing and social marketers can play a bigger role in China’s future. This webinar will be the second part of iSMA’s annual general meeting (AGM), which provides members the opportunity to learn about iSMA’s activities [...]

Webinar: Social Marketing in China, June 10, 20212021-06-07T13:55:57+01:00

Emerging from COVID-19 lockdown: advice for change agents

2020-09-15T15:31:58+01:00

Emerging from COVID-19 lockdown: advice for change agents by Social Marketing @ Griffith As Australia, and many other parts of the world start to emerge from lockdown, Social Marketing @ Griffith asked social marketing thought leader Professor Jeff French for his opinion on what behavioural strategies are needed for the phases ahead. Jeff is one of the ESMA founder, the CEO of Strategic Social Marketing and a Professor of Social Marketing at Brighton University Business School in the UK, and he shared his advice for governments and change agents for the next phases of the COVID-19 pandemic. [...]

Emerging from COVID-19 lockdown: advice for change agents2020-09-15T15:31:58+01:00

iSMA Ask the Experts Webinar on Covid-19

2020-09-15T15:33:13+01:00

iSMA Ask the Experts Webinar on Covid-19 Don’t miss out on the International Social Marketing Association’s Ask Our Experts Live Q&A: Guidance for Social Marketing Practitioners During Covid-19 webinar. This iSMA webinar is free to all. Join a live 60-minute video Q&A with a panel of experienced social marketers from North America, Europe and Australia to discuss how social marketing practitioners can use science-based strategies and behavioural interventions during the defining global health crisis of our time with the coronavirus (COVID-19) pandemic. Each speaker will briefly share tips for practitioners, then participate in a facilitated discussion based on [...]

iSMA Ask the Experts Webinar on Covid-192020-09-15T15:33:13+01:00
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