inside govThe application of social marketing principles to achieve specific behavioural goals has been a hallmark of UK public health strategy in recent times.The Utilising Social Marketing Strategies to Improve Public Health Outcomes forum will reflect on the progress made from PHE’s Marketing Plan 2013-14, and outlay strategies for the future through case studies that can be seen as having a direct benefit to society. Delegates will learn how local authorities are creating innovative campaigns to target underexposed sectors in local communities, grappling with more complex medical issues, and how government is continuing to legislate to support local and commercial initiatives.

Details: Tuesday 13th October 2015, Hallam Conference Centre, Central London, 08:45 – 16:20.

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