On May 14, 2014, ESMA’s Jeff French will be presenting an International Social Marketing Association webinar: Using Social Marketing to influence social strategy, time to play with the big girls and boys!
This 60 minute webinar wil be presented twice, 11:30am (British Summer Time/UTC+1) and 5pm
Too often Social Marketing is seen as a third order function that is only considered after key policy decisions and strategy has been agreed. Social Marketers need to be at the top policy and strategy development table when social interventions are being conceived if they are to be designed optimally.
This webinar will explore how we can position Social Marketing as a first order strategy activity that is as essential in the development of social programmes as marketing is in the commercial sector. The role of Social Marketing in policy selection and strategy development will be examined together with ideas about how to position the benefits of Social Marketing to the policy and strategy process with politicians and policy makers.
The webinar will be live-casting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing!