Social Marketing turns 50!
October 29th, 2021
Join The Whittaker Institute for Innovation and Societal Change in Galway, Ireland to hear about the latest developments in Social Marketing. This webinar is one of a series celebrating the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper. Using behavioural and systems science, research evidence, practical insights, case studies and examples, this series of social marketing seminars with global experts explores the complex links between our environment, our health and wellbeing and our future.
The webinar will cover two presentations: Teaching social marketing at a distance, with Dr Fiona Harris of the Open University and Can we make social marketing more ‘nimble’? with Dr Rowena Merritt of the University of Kent.