The ESMA community would like to welcome its newest board members.

Please give a big welcome to Rita Brophy, Nadina Luca and Diogo Veríssimo.


Rita Brophy

I am a social marketing professional specialising in strategic research, development and training to inform, design and deliver user-centred behavioural change programmes.

A passionate advocate of the benefits of embedding social marketing in social policy, I travel into the heart of communities in order to fully engage with people from various target audiences to identify their situations, hopes and aspirations and work with them to create public-centred services that meet their needs.

Nadina Luca

I am a social marketing specialist, researcher and teacher. I am currently a Lecturer at the University of York where I teach ethical marketing and sustainability and work on food and well-being and public health projects.

As a passionate social marketer with a long-standing interest in social change I have always been committed to supporting the advancement of social marketing. I welcomed the ESMA project as a great opportunity for our field and engaged with its activities since the very early stages of the project contributing to the creation of the Association.

Diogo Veríssimo

I am a behaviour change specialist with 15 years of experience in the fields of social marketing and community-based natural resource management. My focus has been the design and evaluation of interventions to change environmentally relevant human behaviours, in particular those focused on biodiversity conservation. My research has been published in more than 60 peer-reviewed publications and book chapters.

Read more about them here