By connecting people and creating a community where experiences, knowledge, findings, methods, and practices can be shared with colleagues across Europe, ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe.

ESMA is developing a set of services for its members to share information about good practice and research and to develop skills and understanding about effective social marketing. We aim to develop a leading movement and voice across the continent for advocating the application of social marketing in Europe and national policy decisions.