“When a young scholar gets a rejection letter, the first thing they should do is take a deep breath and go for a walk.”

In an interview for the American Marketing Association, David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing (JPPM), an important outlet for social marketing research, shared his thoughts on impact, theory, and JPPM as well as scholarly publishing and the peer-review process in general.

“Citation counts over time and mentions in the media are important operational metrics, but they are just surrogates for a paper’s ability to influence the direction of future research, instruction in the classroom, management practice, consumer behaviour, and public policy.”

Read an insightful interview on the American Marketing Association’s website …